Evaluation

 

Legal and ethical considerations

Final Pitch For Final Idea Video

 

Radio advert

 

Cadbury Oreo Chocolate advert

 

Advert storyboard

 

crew list

   

Roles	actor
child	Musti (year 7)

crew list

  

Roles	Crew Members
Director	Harleen
Camera operator	Harleen
Editor	Harleen and Yunus
Others	Harleen - Music

risk assessment

  

Hazzard	Risk rating	Controls
Equipment laying around that somebody could trip over.	Low	Equipment put away safely once finished using

Final pitch for final idea

Radio and Shooting (TV advert) script

Story title : Cadbury Dairy Milk 'Milk's favourite cookie':

Script:

Shooting (TV advertisement):

Dialogue/script which will be used for the TV advertisement:

Narrative: Ahh what a lovely sunny day...oh look, there's a cow.

Narrative: Oh wait, it looks like something is about to happen...OH GOD.

Narrative: AVERT YOUR EYES oh- wait IS THAT AN OREO??

Narrative: Well wasn't that something ha-ha.

Narrative: HOW MARVELLOUS! It appears that the Oreo and Milk have created a chocolate.

Narrative: Ah it seems like (Child's name) is about to eat the chocolate.

Narrative: Seems like they love it.

Kid: Milk's favourite cookie!

Location Recess

 Location Recess

What ideas do you have on where you are going to film?

When choosing a location to film, there are a variety of places to film this. Some are:

A School

Inside with a green screen

A park

Why have you chosen these locations and how does it help the audience to relate to the chocolate bar?

The reason I have chosen these locations is because: 

- If I am filming in an actual school, this could potentially help a younger audience relate to the chocolate. The main message of the chocolate is to have a quick snack on the go.

- A green screen will be very useful to me as I do not have to spend a budget on it, and I can edit anything I need to onto the green screen. This helps because for my advert I will be needing a cow, but with the help of the green screen I can easily edit one into the advert.

- A playground/park is a good location for my advert, since its a free space and I will have easy access to it. Filming here will also be good for my advert as I will need a large green space for my advert.

What are the differences of the locations to make the chocolate bar advert?

There are 3 different locations that I have, and each location will have a different meaning:

- Two locations include being inside, while one locations is outside.

- One of my locations require a Green screen, while the other two do not.

- Each location relates to different types of audiences.

What is your final ideal location to film this chocolate bar advert?

For my final idea, I will shoot the advert using two of my chosen locations. I will have my advert at the playground and inside with a green screen. This is because it will start off with being in a green space that is similar to a field. Then the second part will need to be inside so I can use the green screen. This is because, for my advert there will be a cow who poops out Oreos. The Oreos then fall threw a glass of milk and then it transforms into the Cadburys Oreo chocolate and falls onto a plate, which then a kid comes in and eats it.                           This will show the collaboration between both products, which will hopefully intrigue the audience.

Rational for chosen idea

 Rational for chosen idea

For my final idea I have chosen to go with my second idea. In this idea there will be cows scattered across a field of grass. The cows then start pooping Oreo cookies, which then fall threw a glass off milk and then onto a plate, where a child enters and eats them happily. The kid then holds up an empty glass and milk starts pouring into the glass above the camera. The slogan 'Milk's favourite cookie' appress across on top. 

The reason I have chosen this idea is because, it is fun and creative which will appeal to the main target audience.

Flat Plan

The history of the Cadburys chocolate that I have chosen.

 History of the Cadbury Oreo Chocolate bar

 What product have I chosen and why?

The reason I have chosen the product Cadbury's Oreo chocolate is because, it Cators to a wide age range of audiences. This chocolate has an element of synergy, which means the product would get twice the recognition from the audience. Another reason why I have chosen this product, is because of the flavours it has and could bring to the audience.

When did Cadbury first launch the product?

Cadburys Oreo chocolate was launched world wide, early August 2017. However, the product was first released in India and then was introduced by the Indian market to Cadbury. This then gradually expanded worldwide.

Who do you thinks the audience for the product?

Because the chocolate is a simple product, audiences can get the product on the go and enjoy it. I think this chocolate is for all ages, but to have a specific age range it would be ages 10-50.

This is because the chocolate is simple yet has certain flavours which anyone can enjoy.

Describe the packaging

The packaging has changed over the last 5 years since the first launch. However, despite the change of packaging over the years, every design of the product has kept the same theme and style. This shows the synergy between both products (Oreo and Cadbury). 

An example of an old advertisement campaign

SWOT analysis

 

Explanation of your prior experience of and learning around similar products

 Explanation of your prior experience of and learning around similar products :  Even though I haven't made a TV or radio advert, I am willing learn and expand my knowledge on it. However, I do have some experience in editing videos and this may help me to create a TV or radio advert. I've looked at different types of Oreo adverts and I know what to include and acknowledge in my advert. My weaknesses are that I do not know how to use the equipment that I may need to use for the advert as I have never had much experience with using it. However, my strengths are that u am a quick learner and can easily adapt to using the equipment when needed. 

A few things I will learn form this course:

• Learning how to use the software
• Learning how to use equipment
• Learning what it takes to make an advert
• Learning how to attract a specific target audience 
• Learning how to attract a specific target audience for the advert
• Learning about what key skills are needed to create a good advert.

Potential idea for TV advertisement.

Idea number: 1

Storyline: Its after school and a young boy is walking home. He had a bad day at school which made him sad and upset. He decided to go to the shops and get his favourite chocolate, Cadburys Oreo chocolate. However, he didn't have enough money and this made me a little more upset as he already was. As the boy reached home his mother had left Cadburys Oreo chocolate on the table and this put a smile on the young boys face and made me happy.

Representation: Any small thing can make you happy, especially chocolate.

Conventions - TV ad: Dialogue, Logo, Voiceover, Music, Visuals, Narrative, Slogan

Conventions - Radio ad: Voiceover, Music, Dialogue

Key Message and Approach: The key message of the advert is to push the benefits of the Cadbury Oreo chocolate. The approach is having/eating this chocolate can make you happy.

Slogan: "Milk's favourite cookie" This will be used by the narrators

Call to Acton: The adverts response mechanism is social media.

Link between the two adverts (campaign): Both the radio and TV ad will include actors narrating whats happening in the advert.

Idea number: 2

Storyline: Cows on the field eating grass and then one cow starts pooping out Oreos and it lands on a plate where a kid eats them happily. the kid holds up an empty glass and milk starts pouring into the glass from above the camera.

Representation: Oreos have the same colour scheme as cows.

Conventions - TV ad: Dialogue, Logo, Voiceover, Music, Visuals, Narrative, Slogan

Conventions - Radio ad: Voiceover, Music, Dialogue

Key Message and Approach: The key message of the advert is to make sure to drink lots of milk.

Slogan: "Milk's favourite cookie" This will be used by the narrators

Call to Acton: The adverts response mechanism is social media. 

Link between the two adverts (campaign): Both the radio and TV ad will include actors narrating whats happening in the advert. 

Idea number: 3

Storyline: There are kids running down a hill being chased by giant Oreos. They suddenly get squashed by it and it lays flat on the ground. A few seconds later the kids emerged from the top and exclaim "they taste so good". 

Representation: It shows kids will really like it.

Conventions - TV ad: Dialogue, Logo, Voiceover, Music, Visuals, Narrative, Slogan

Conventions - Radio ad: Voiceover, Music, Dialogue

Key Message and Approach: The key approach: They will bring excitement to kids

Slogan: "Milk's favourite cookie" This will be used by the narrators

Call to Acton: The adverts response mechanism is social media. 

Link between the two adverts (campaign):Both the radio and TV ad will include actors narrating whats happening in the advert. 

Response to client brief

Response to client brief: 

The demographics for my Cadbury's Oreo advertising campaign includes young people who are aged between 10-30\40 years old. This is because, Oreo is very simple yet has such a rich taste that they can be used to make many recipes. This will appeal to the target audience as they like simple chocolate bars, but can also be produced in different shapes. The Oreo chocolate is aimed towards both genders, male and female. The lifestyle of the target audience is going to school/work and also having a social life, which the Oreo chocolate can be eaten on the go as bites or as a bar. The interests of the target audience include doing activities which need energy, so whenever they eat Cadburys Oreo it will give them a boost of energy as it contains as lot of sugar. The ethnicity will be any ethnicities.

The conventions of the television advertisements which I will use include:                                                 - Logo                                                                                                                                                              -   Music                                                                                                                                                         - Voiceover                                                                                                                                                   - Visuals                                                                                                                                                         - Narrative 

The conventions of radio adverts which I will include:                                                                                 - Voiceover                                                                                                                                                   - Music                                                                                                                                                         - Actor dialogue

The industry requirements for the Cadbury advertising campaign include:                                                 - Making an original 30 second television advertisement                                                                           - Making an original radio advertisement                                                                                                   - Considering the market and its target audience                                                                                           - Considering legal and ethical constraints                                                                                                   - Using code and conventions of the genre                                                                                                   - Making sure any music/audio is copyright free

Medium

The mediums for the advertisement campaign will be radio and television. A 30 second visual 

Ive had brief experiences in using the DSLR canon camera which will help me in taking pictures and filming for my advertisements. Although there are weaknesses within my skill of producing an advertisement, i can learn and develop from this campaign and create a good quality advert. But what I could learn through producing this campaign, is that I can learn to edit on final cut pro, I can create audio on garage band ( for the radio advert) and I can get used to get used to using a camera.

11 Paragraphs case study advert

 My case study adverts: BTS McDonalds/Johnny Depp Sauvage

                                          

This advert is about McDonalds. The advert was released in 2021. This advert is about McDonalds and they have collabed with BTS a boy k-pop group to gain more customers. This advert is displayed on TV and billboard. The advert can be found on the McDonalds website. This advert is created for people who like McDonalds and BTS. The advert shows us how delicious this new food is and how it's something different from a different culture. The aim for this was to most likely rebrand past foods that didn't sell as much and to try something different that other brands hasn't tried yet.

This is a print advert of McDonalds and BTS collaboration. It was released the same time as the TV advert in 2021 and is on the official website. This will attract customers as it says its "Limited time collab". The advert will most likely be displayed in McDonalds as posters (print advert). This advert is shown world wide for anyone to see. BTS (mcdonalds.com) Here is a link from the McDonalds website. This shows the audience what to expect and also it shows how it's a BTS meal. This means that more fans would want to try it since it's rare for Mcdonald's to have a collaboration with somebody.

This advert is based on a perfume product 'Sauvage Dior'. This was officially released in 2015. This advert is about the perfume 'Sauvage' and Dior have collabed with the famous actor Johnny Depp to represent the perfume. This has helped gain more customers for the product as Johnny Depp has a large audience. This advert was displayed on TV and billboard. This advert and perfume can be found in online perfume stores and in real life. This advert is aimed towards people who like 'Sauvage' and Johnny Depp.  Johnny enters the trailer 2 seconds in, which shows elements of synergy. This will attract Johnny Depp fans which will increase the audience and consumers, which will lead to the overall product to be more successful.

This is a print advert for the perfume "Sauvage Dior" and the collaboration with Johnny Depp. This advert was released the same time as the TV advert 2015. This advert is on the official Dior website Sauvage: the world of the iconic Dior fragrance for men | DIOR. The advert will also be displayed in perfume stores or billboards for everyone worldwide to see. The advert can also be seen on any perfume website or other websites like eBay or Amazon.

Aims of my case study adverts: BTS McDonalds/Johnny Depp sauvage

The aims for the BTS and McDonalds advert is to add new products and increase sales. The reason for introducing BTS's collab with McDonalds is to help increase sales and gain a larger profits because BTS have a very large audience. By doing this McDonalds have gained a lot of positive feedback. At 00:16 seconds in, it shows a new product 'Sweet chilli' sauce, which was most likely rebranded and introduced with BTS to try and promote the new meal deal. With the rebranding of the chilli sauce, it will remind customers of this sauce that they may have forgotten.

The aims for BTS and McDonald's print advert was to show the audience what new foods would be introduced by McDonalds or so they could rebrand a few of their foods so it could gain a larger audience. Therefore, the aims for the adverts was to mainly gain a large audience and profit which was achieved.

The aims for Johnny Depp and Dior's advert was to introduce a new product onto the perfume line. By teaming up with Johnny Depp this helped gain an even larger audience and profit as Johnny Depp has a very large supportive audience. At 00:26 seconds in, Johnny leaves is guitar behind which could symbolise he's a new man with a new stronger sense of smell. This goes with the appearance of the wolves as they are known to have strong senses and a strong demeanour. At 00:32 seconds Johnny Depp is seen leading the pack of wolves. This makes the audience see how the perfume changes you into a more confident, powerful man who is capable of being an "alpha". 

The aims for the perfume print advert was to showcase the perfume and the different quantity size of the product. This was also for audiences to see what type of perfume their favourite brand has come out with. Overall the aims for the product and advert was to gain a larger audience and more profit, and this has been achieved.

Target audience of my case study advert:

BTS/McDonalds

The target audience for the BTS/McDonalds advert were mainly towards people who are fans of BTS and McDonalds. The genders for the target audience would be any gender, the age would mostly be teenagers and young adults and ethnicity is anyone and everyone. The TV advert is to showcase BTS's fans their collaboration with McDonalds and to also help gain more audiences for McDonalds. 

The print advert is for people who may not consume as much media as others, which is why there are multiple print adverts such as posters and billboards. This also helps spread the word around that there are new products in McDonalds. Overall the main target audience is aimed at people who love BTS and love McDonalds.

Johnny Depp/Dior

The target audience for the Johnny Depp and Dior product is aimed at people who are fans and admire Johnny Depp. Once people had heard or seen the new perfume was being represented by Johnny Depp, this made people want to buy it as they admire him. The smell of the perfume is quite different from other perfumes, and when people smell it they would want to buy it.

The print advert is aimed towards people who do not consume as much media, this is why there are many posters in perfume stores and billboards on streets to show and spread the new Dior product. Overall the target audience is people who are fans of Johnny Depp and Dior.

Key message of my case study:

BTS/McDonalds

The adverts key message is to possibly bring joy and pleasure to those who love BTS and McDonalds. This is also a unique selling point because not only will those love both BTS and McDonalds enjoy the new products, the McDonalds company will gain good and positive feedback and a much larger audience.

The key message is effective in selling this particular product because, it brings more benefits to both BTS and McDonalds.

Johnny Depp/Dior

The key message is to bring pleasure to those who like certain smells like Sauvage and knowing that is represented by Johnny Depp. Its also a unique selling point because, both Johnny Depp and Dior have teamed up to produce the advert for the product. 

The key message is very effective because it benefits both Johnny Depp and Dior.

Approach of my case study adverts:

BTS/McDonalds

The Adverts approach is celebrity endorsement. This means the main seller "McDonalds" has teamed with "BTS" to gain more recognition or profit as BTS is a world known boy group. They have used this collaboration to their advantage because the company McDonalds, know how much positive feedback they will achieve and how much more profits they will gain. They have made many adverts such as Posters, Billboards and the main advert which are on Social media.

Johnny Depp/Dior

The adverts approach is also celebrity endorsement. This means the main seller "Dior" have taken it upon them to team up with Johnny Depp to represent their new product because, they know that the new product will make many sales as the representer "Johnny Depp" has a lot of fans and followers. The adverts are everywhere, on social media, posters, billboards or on Dior's official website, it is everywhere for anyone to see given their circumstances.

Representation in my case study adverts:

BTS/McDonalds

The adverts representation are new products that McDonalds have introduced or rebranded. There was a moment in the advert where one of BTS's member showed a sauce that had been branded with BTS's logo on it, and this showed viewers and buyers what new products are being introduced.

Johnny Depp/Dior

The adverts representation was to showcase the new Dior perfume "Sauvage". There was a moment in the advert where Johnny Depp strums his guitar and wolves come running to him as if he's their leader calling them and they obey him. This is a metaphor used to show that the perfume makes you feel empowerd and that you have a sense of leadership.

Campaign logistics for my case study adverts:

BTS/McDonalds

The perfect timing to schedule this advert would most likely be after school finishes around 3:30, so that teenagers will be able to view the advert, or maybe during the day starting from 12:00 and finishing around 5:00-6:00. This is so the target audience get to view the advert through out the day. As for billboard adverts, they would be in busy areas like motorways or places like central because that where most people go.

Johnny Depp/Dior

The timing to schedule this advert would be around in the evening, as this perfume is mostly aimed towards adults especially shown after work hours. The advert would be shown on any channel to help target more people. As for billboard adverts, they would be displayed around busy areas such as, Central, motorways and possibly trains stations or bus stops.

Choice of media for my case study adverts:

BTS/McDonalds 

The media of this advert would be shown on  TV shows or online like YouTube or instagram. The reason that the advert is displayed on these social media platforms is because that's where most of their target audience spend their time on. As for print adverts, they would be displayed around bus stops, shopping centres or in McDonalds. 

Johnny Depp/Dior

The media of this advert would be shown on film channels, YouTube or maybe Facebook. The reason that this advert is displayed on these media platforms is because it is better suited for their target audience. As for print adverts, it would be displayed around perfume shops, train stations, or shopping centres.

Call to action for my case study adverts:

BTS/McDonalds

The response for the advert would be on social media in the comment section. The audience were excited for the new products and were even more excited to try them. This was the expected reaction because not only did McDonalds come out with new product, but it was showcased by idols who are adored by millions.

Johnny Depp/Dior

The response for this advert did receive a lot of backlash however most of Johnny Depp's fans stayed by his side and helped spread a lot of positivity towards him and Dior's new product. The product was also sold out or out of stock nearly everywhere due to having Johnny Depp as the new face of Dior.

Legal and Ethical issues for my case study adverts:

BTS/McDonalds

One legal issue that McDonalds had to take into consideration was, copyright, designs and patents act 1988. This allowed Mcdonald's and BTS to have permission to use the music for the advertisement. This Is shown at 0:25 of the advert. This allowed the right of ownership to be used and prevented any negative impacts to have occurred.

One ethical issue that McDonald's must have is not to offend or disturb the audiences, this means that McDonald's has to state whether the food is available for everyone or to a specific audience. If they do not state this, this can lead to them being bankrupt.

Johnny Depp

One legal issue that Johnny Depp's advert must contain freedom of information act. This is because the customers can ask the company relevant questions about the perfume. Therefore, it leads to no misunderstandings towards the perfume and allows the audience to increase. 

One ethical issue is at 0:24 into the advert. It shows that Johnny Depp is driving on the right side of the road. This will ensure that audiences know that Johnny Depp is not breaking any laws when producing the advert.

Regulation issues for my case study adverts:

BTS/McDonalds

One regulation issue that BTS and McDonald's had to have is PRS (performing right society for music). This means that McDonald's ova the right to use music in their advert and not get fined or sued. This makes it easier for them as they do not need to worry about getting negative consequences and is under the right regulatory issue.

Another regulation issue that can be used in  the poster is IPSO (independent press standards organisation). This helps the company as it wouldn't be removed once it has been displayed.

Johnny Depp/ sauvage

One regulation issue that the advert should have is Ofcom. This is because Ofcom covers TV, radio and telecommunications. This then allows the business to have the correct licence and permission to publish the advert. Another regulation issue that could be used in the poster or billboard is IPSO (independent press standards organisation). This would mean that if the advert has been displayed, it cannot be removed.

Initial notes on chocolate bars

Cadbury Caramel Chocolate:

Description of packaging:

The chocolate Cadbury Caramel has a purple and yellow colour way. The top part of the packaging is royal purple, and the bottom half if bright yellow. Theres also bold white font on the front of the cover that says dairy milk and cursive purple writing which says caramel. 

Slogan:

"Cadbury caramel has a particular slogan which is that there is a glass and a half in everyone" 

Previous advert:

In the last advert for Cadbury caramel was 16 years ago. This shows that this chocolate has been around for over a decade, and its still loved by majority of people. However, this advert is no longer on tv as Cadbury has realised a lot more favours that the younger generation prefer. Although the older generation mainly like this chocolate.

Description of taste:

This chocolate consists of smooth creamy milk chocolate that includes in the centre a golden gooey caramel inside. It feels like it almost instantly melts in your mouth.

Luxury? On the go? Everyday?

I personally think that this this chocolate is a on the go type chocolate. This is because its something that you get when you just want to quickly pick up something. I think that its too sticky to have on day-to-day basis.

Potential target audience:

This is mainly aimed towards the older generation. This is because this chocolate came out during the early 2000s and most of the younger generation was born after. Also more f the older generation is a fan of the Cadbury caramel then the younger generation.

Cadbury White Oreo:

Description of the packaging:

The packaging is a white and purple theme. This helps represents the purple for the Cadbury brand the white for the inside of an Oreo. Theres bold white cursive font that says white and the Oreo go is included to show the brand collaboration.

Slogan:

The slogan for this collaboration is that theres a "glass and a half in everyone".

Previous Advert:

For this particular chocolate there hasn't been an advert made for this as its still new.

Luxury? On the go? Everyday?

This particular chocolate is luxury. This is because its not something that you have everyday. The Dairy milk and Oreo collaboration is something that everybody enjoys also.

Potential target audience:

The target audience for this is the younger generation. I believe this as the Oreo collaboration is something that the younger generation enjoys a lot more than the older generation my opinion.

 

Cadbury Dairy Milk Oreo:

Description:

This specific chocolate has a purple and blue colour scheme. It also includes the Oreo logo an the white bold dairy milk text. Also, on the cover it shows an Oreo and dairy milk chocolate with the oroe pieces inside of it.

Slogan:

The slogan for this chocolate is theres " Milks favourite cookie" "Only Oreo"

Previous Advert:

The last advert for the chocolate bar was 4 years ago. Its still a very popular chocolate that people tend to go for and many love this chocolate bar also.

Description of taste:

Its smooth milk chocolate with cookie piece inside (Oreo). It has a texture of crunchy and smooth texture/taste at the same time. This chocolate is very filing but makes you want to crave more at the same time.

Luxury? On the go? Everyday?

I think that this chocolate with cookie bar is on the go as its not something that you would have everyday and its something thats not luxury as people have it quite often.

Potential target audience:

The target audience for this is mainly the younger generation this is because majority of people are a fan of milk chocolate but with the Oreo pieces is something that its more targeted towards the younger audience.

Cadbury Dairy Milk:

Description of packaging:

Plain purple packaging with white bold texts that says Dairy Milk on the front and two glasses pouring out milk with a piece of dairy milk chocolate on the cover also including the gold cursive Cadbury logo.

Slogan:

The slogan for this chocolate bar is there's "a glass and a half in every one".

Previous Advert:

The most recent advert was two weeks ago.

Description of taste:

Its smooth plain milk chocolate that instantly melts in your smooth. This chocolate is also very addictive once you have a piece you will definitely be wanting more.

Luxury? On the go? Everyday?

I think that this chocolate is a everyday chocolate as it's just simply plain chocolate and it's not too filling also. It's something thats everyone enjoys and you can't go wrong with milk chocolate.

Potential Target Audience:

The target audience is for adults since its simple and doesn't have too much going on. Also they grew up with the chocolate.

Dairy Milk Marvellous Creations:

Description of packaging:

It is colourful product that is made. This shows how fun and exciting it is and brings much more younger children. 

Slogan:

The slogan for this chocolate bar is "marvellous creations JELLY POPPING CANDY" "A glass and a half in one"

Previous Advert:

This advert shows how fun the chocolate is and how it'll be good for children.

Description of taste:

It is a milk chocolate that is creamy. It also contains pop candy which brings a pop in your mouth. This makes the taste of the chocolate even better.

Luxury? On the go? Everyday?

This is a luxury design. This is because it brings 2 types of taste in one. This is one of the simpler designs however it is luxury product.

Potential Target Audience?

Children to 5 - 12. This is because it bring joy and a pop to children as they are tasting the chocolate.

Initial chocolate car notes.

 

U20, Task1 ,P1

 What is an advert?

An advert is a public communication or announcement that promotes a product, service, brand or event.

What is an advertising campaign?

An ad campaign is a set of advertising that revolves around a single message and are intended to achieve a particular goal.

What different mediums can adverts appear in?

Video advertising (Television, YouTube)

Audio Channel (Radio Podcast Advertising)

Newspapers

Print & Digital Publication (Magazines)

Out-Of-Home Advertising

Social Media

What is the main purpose of an advert?

Marketers use advertisements to help companies reach their objective and increase revenue.

Find a YouTube video of a TV advert you think is successful and write 100 words about why you think its good.

This Advert is good because it not only promotes the famous character Mr Bean, but it also helps promote the chocolate Snickers. In the advert we can see Mr Bean fighting and afterwards he eats a snickers bar. This is relevant since it also helps the audience to relate to this but with work. So, then they would want to go home after work and get a snickers bar. This is very eye catching to the audience since there is a lot going on in the advert. Therefore, the advert was successful since, it promotes snickers and also Mr bean.