Idea number: 1
Storyline: Its after school and a young boy is walking home. He had a bad day at school which made him sad and upset. He decided to go to the shops and get his favourite chocolate, Cadburys Oreo chocolate. However, he didn't have enough money and this made me a little more upset as he already was. As the boy reached home his mother had left Cadburys Oreo chocolate on the table and this put a smile on the young boys face and made me happy.
Representation: Any small thing can make you happy, especially chocolate.
Conventions - TV ad: Dialogue, Logo, Voiceover, Music, Visuals, Narrative, Slogan
Conventions - Radio ad: Voiceover, Music, Dialogue
Key Message and Approach: The key message of the advert is to push the benefits of the Cadbury Oreo chocolate. The approach is having/eating this chocolate can make you happy.
Slogan: "Milk's favourite cookie" This will be used by the narrators
Call to Acton: The adverts response mechanism is social media.
Link between the two adverts (campaign): Both the radio and TV ad will include actors narrating whats happening in the advert.
Idea number: 2
Storyline: Cows on the field eating grass and then one cow starts pooping out Oreos and it lands on a plate where a kid eats them happily. the kid holds up an empty glass and milk starts pouring into the glass from above the camera.
Representation: Oreos have the same colour scheme as cows.
Conventions - TV ad: Dialogue, Logo, Voiceover, Music, Visuals, Narrative, Slogan
Conventions - Radio ad: Voiceover, Music, Dialogue
Key Message and Approach: The key message of the advert is to make sure to drink lots of milk.
Slogan: "Milk's favourite cookie" This will be used by the narrators
Call to Acton: The adverts response mechanism is social media.
Link between the two adverts (campaign): Both the radio and TV ad will include actors narrating whats happening in the advert.
Idea number: 3
Storyline: There are kids running down a hill being chased by giant Oreos. They suddenly get squashed by it and it lays flat on the ground. A few seconds later the kids emerged from the top and exclaim "they taste so good".
Representation: It shows kids will really like it.
Conventions - TV ad: Dialogue, Logo, Voiceover, Music, Visuals, Narrative, Slogan
Conventions - Radio ad: Voiceover, Music, Dialogue
Key Message and Approach: The key approach: They will bring excitement to kids
Slogan: "Milk's favourite cookie" This will be used by the narrators
Call to Acton: The adverts response mechanism is social media.
Link between the two adverts (campaign):Both the radio and TV ad will include actors narrating whats happening in the advert.
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