Response to client brief

Response to client brief: 

The demographics for my Cadbury's Oreo advertising campaign includes young people who are aged between 10-30\40 years old. This is because, Oreo is very simple yet has such a rich taste that they can be used to make many recipes. This will appeal to the target audience as they like simple chocolate bars, but can also be produced in different shapes. The Oreo chocolate is aimed towards both genders, male and female. The lifestyle of the target audience is going to school/work and also having a social life, which the Oreo chocolate can be eaten on the go as bites or as a bar. The interests of the target audience include doing activities which need energy, so whenever they eat Cadburys Oreo it will give them a boost of energy as it contains as lot of sugar. The ethnicity will be any ethnicities.

The conventions of the television advertisements which I will use include:                                                 - Logo                                                                                                                                                              -   Music                                                                                                                                                         - Voiceover                                                                                                                                                   - Visuals                                                                                                                                                         - Narrative 

The conventions of radio adverts which I will include:                                                                                 - Voiceover                                                                                                                                                   - Music                                                                                                                                                         - Actor dialogue

The industry requirements for the Cadbury advertising campaign include:                                                 - Making an original 30 second television advertisement                                                                           - Making an original radio advertisement                                                                                                   - Considering the market and its target audience                                                                                           - Considering legal and ethical constraints                                                                                                   - Using code and conventions of the genre                                                                                                   - Making sure any music/audio is copyright free

Medium

The mediums for the advertisement campaign will be radio and television. A 30 second visual 

Ive had brief experiences in using the DSLR canon camera which will help me in taking pictures and filming for my advertisements. Although there are weaknesses within my skill of producing an advertisement, i can learn and develop from this campaign and create a good quality advert. But what I could learn through producing this campaign, is that I can learn to edit on final cut pro, I can create audio on garage band ( for the radio advert) and I can get used to get used to using a camera.