History of the Cadbury Oreo Chocolate bar
What product have I chosen and why?
The reason I have chosen the product Cadbury's Oreo chocolate is because, it Cators to a wide age range of audiences. This chocolate has an element of synergy, which means the product would get twice the recognition from the audience. Another reason why I have chosen this product, is because of the flavours it has and could bring to the audience.
When did Cadbury first launch the product?
Cadburys Oreo chocolate was launched world wide, early August 2017. However, the product was first released in India and then was introduced by the Indian market to Cadbury. This then gradually expanded worldwide.
Who do you thinks the audience for the product?
Because the chocolate is a simple product, audiences can get the product on the go and enjoy it. I think this chocolate is for all ages, but to have a specific age range it would be ages 10-50.
This is because the chocolate is simple yet has certain flavours which anyone can enjoy.
Describe the packaging
The packaging has changed over the last 5 years since the first launch. However, despite the change of packaging over the years, every design of the product has kept the same theme and style. This shows the synergy between both products (Oreo and Cadbury).
An example of an old advertisement campaign
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