Rational for chosen idea

 Rational for chosen idea

For my final idea I have chosen to go with my second idea. In this idea there will be cows scattered across a field of grass. The cows then start pooping Oreo cookies, which then fall threw a glass off milk and then onto a plate, where a child enters and eats them happily. The kid then holds up an empty glass and milk starts pouring into the glass above the camera. The slogan 'Milk's favourite cookie' appress across on top. 

The reason I have chosen this idea is because, it is fun and creative which will appeal to the main target audience.

Flat Plan

The history of the Cadburys chocolate that I have chosen.

 History of the Cadbury Oreo Chocolate bar

 What product have I chosen and why?

The reason I have chosen the product Cadbury's Oreo chocolate is because, it Cators to a wide age range of audiences. This chocolate has an element of synergy, which means the product would get twice the recognition from the audience. Another reason why I have chosen this product, is because of the flavours it has and could bring to the audience.

When did Cadbury first launch the product?

Cadburys Oreo chocolate was launched world wide, early August 2017. However, the product was first released in India and then was introduced by the Indian market to Cadbury. This then gradually expanded worldwide.

Who do you thinks the audience for the product?

Because the chocolate is a simple product, audiences can get the product on the go and enjoy it. I think this chocolate is for all ages, but to have a specific age range it would be ages 10-50.

This is because the chocolate is simple yet has certain flavours which anyone can enjoy.

Describe the packaging

The packaging has changed over the last 5 years since the first launch. However, despite the change of packaging over the years, every design of the product has kept the same theme and style. This shows the synergy between both products (Oreo and Cadbury). 

An example of an old advertisement campaign

SWOT analysis

 

Explanation of your prior experience of and learning around similar products

 Explanation of your prior experience of and learning around similar products :  Even though I haven't made a TV or radio advert, I am willing learn and expand my knowledge on it. However, I do have some experience in editing videos and this may help me to create a TV or radio advert. I've looked at different types of Oreo adverts and I know what to include and acknowledge in my advert. My weaknesses are that I do not know how to use the equipment that I may need to use for the advert as I have never had much experience with using it. However, my strengths are that u am a quick learner and can easily adapt to using the equipment when needed. 

A few things I will learn form this course:

• Learning how to use the software
• Learning how to use equipment
• Learning what it takes to make an advert
• Learning how to attract a specific target audience 
• Learning how to attract a specific target audience for the advert
• Learning about what key skills are needed to create a good advert.

Potential idea for TV advertisement.

Idea number: 1

Storyline: Its after school and a young boy is walking home. He had a bad day at school which made him sad and upset. He decided to go to the shops and get his favourite chocolate, Cadburys Oreo chocolate. However, he didn't have enough money and this made me a little more upset as he already was. As the boy reached home his mother had left Cadburys Oreo chocolate on the table and this put a smile on the young boys face and made me happy.

Representation: Any small thing can make you happy, especially chocolate.

Conventions - TV ad: Dialogue, Logo, Voiceover, Music, Visuals, Narrative, Slogan

Conventions - Radio ad: Voiceover, Music, Dialogue

Key Message and Approach: The key message of the advert is to push the benefits of the Cadbury Oreo chocolate. The approach is having/eating this chocolate can make you happy.

Slogan: "Milk's favourite cookie" This will be used by the narrators

Call to Acton: The adverts response mechanism is social media.

Link between the two adverts (campaign): Both the radio and TV ad will include actors narrating whats happening in the advert.

Idea number: 2

Storyline: Cows on the field eating grass and then one cow starts pooping out Oreos and it lands on a plate where a kid eats them happily. the kid holds up an empty glass and milk starts pouring into the glass from above the camera.

Representation: Oreos have the same colour scheme as cows.

Conventions - TV ad: Dialogue, Logo, Voiceover, Music, Visuals, Narrative, Slogan

Conventions - Radio ad: Voiceover, Music, Dialogue

Key Message and Approach: The key message of the advert is to make sure to drink lots of milk.

Slogan: "Milk's favourite cookie" This will be used by the narrators

Call to Acton: The adverts response mechanism is social media. 

Link between the two adverts (campaign): Both the radio and TV ad will include actors narrating whats happening in the advert. 

Idea number: 3

Storyline: There are kids running down a hill being chased by giant Oreos. They suddenly get squashed by it and it lays flat on the ground. A few seconds later the kids emerged from the top and exclaim "they taste so good". 

Representation: It shows kids will really like it.

Conventions - TV ad: Dialogue, Logo, Voiceover, Music, Visuals, Narrative, Slogan

Conventions - Radio ad: Voiceover, Music, Dialogue

Key Message and Approach: The key approach: They will bring excitement to kids

Slogan: "Milk's favourite cookie" This will be used by the narrators

Call to Acton: The adverts response mechanism is social media. 

Link between the two adverts (campaign):Both the radio and TV ad will include actors narrating whats happening in the advert. 

Response to client brief

Response to client brief: 

The demographics for my Cadbury's Oreo advertising campaign includes young people who are aged between 10-30\40 years old. This is because, Oreo is very simple yet has such a rich taste that they can be used to make many recipes. This will appeal to the target audience as they like simple chocolate bars, but can also be produced in different shapes. The Oreo chocolate is aimed towards both genders, male and female. The lifestyle of the target audience is going to school/work and also having a social life, which the Oreo chocolate can be eaten on the go as bites or as a bar. The interests of the target audience include doing activities which need energy, so whenever they eat Cadburys Oreo it will give them a boost of energy as it contains as lot of sugar. The ethnicity will be any ethnicities.

The conventions of the television advertisements which I will use include:                                                 - Logo                                                                                                                                                              -   Music                                                                                                                                                         - Voiceover                                                                                                                                                   - Visuals                                                                                                                                                         - Narrative 

The conventions of radio adverts which I will include:                                                                                 - Voiceover                                                                                                                                                   - Music                                                                                                                                                         - Actor dialogue

The industry requirements for the Cadbury advertising campaign include:                                                 - Making an original 30 second television advertisement                                                                           - Making an original radio advertisement                                                                                                   - Considering the market and its target audience                                                                                           - Considering legal and ethical constraints                                                                                                   - Using code and conventions of the genre                                                                                                   - Making sure any music/audio is copyright free

Medium

The mediums for the advertisement campaign will be radio and television. A 30 second visual 

Ive had brief experiences in using the DSLR canon camera which will help me in taking pictures and filming for my advertisements. Although there are weaknesses within my skill of producing an advertisement, i can learn and develop from this campaign and create a good quality advert. But what I could learn through producing this campaign, is that I can learn to edit on final cut pro, I can create audio on garage band ( for the radio advert) and I can get used to get used to using a camera.